Services
CRM
Audit
The CRM Audit provides a comprehensive assessment of your customer relationship management strategy and operations. I will review your customer communications, creative, audience, messaging, and timing to ensure your strategy is on track and set up to achieve your desired outcomes and ensure that reporting is in place to track performance and provide actionable insights for future improvements.
The audit will help to identify opportunities to optimise your strategy. Has it been a while since your customer comms were developed or do you need help deciding what to do and when? Want to learn how to turn your insight into strategy? Get in touch for a no-obligation chat about how I can help identify opportunities to optimise your CRM strategy using the button below.
CRM
strategy
CRM Strategic Planning will help provide a tailored approach to help you reach your goals. Using customer insight and analysis I will create a roadmap provide comprehensive guidance on how to reach your objectives, working closely with you to ensure your strategy is tailored to your business, giving you the best chance of success.
If you need some help pulling your CRM strategy together, get in touch for a free no obligation chat about how I can help
Email
marketing
A well-crafted e-mail is essential when talking to customers. The popularity of this channel has made it harder to get ‘cut-through’ in your customers’ inboxes. The reality is that you only have seconds to capture a customer’s attention, get it wrong and they will either start to ignore your e-mails or worse still opt to stop receiving them all together!
Emails need to engage the reader and quickly! If you’re already e-mailing customers, I’ll conduct a full review of their performance to understand what is working and what isn’t. If you’re not doing any e-mail marketing at the moment, I’ll conduct a full review of what you’re trying to achieve. I’ll look at the customer journey to identify opportunities for you to communicate to prospects and existing customers with targeted, relevant content and in a tone of voice that reflects your business and achieve your objectives.
I’ll then monitor the performance of those e-mails to see where they could be improved – are the open rates where they need to be? Will customers be engaged enough to click through to your website?
Want to get started? Get in touch for a free no obligation chat about your requirements.
Whilst you’re deciding, why not take a look at our blog post on e-mail best practice
Customer journey mapping
Customer journey mapping is a powerful service that helps businesses identify customer touchpoints and prioritise customer needs. This helps to develop strategies to increase customer engagement. I can help you create an effective customer journey map that will help to identify opportunities for growth. Want to learn more? Send me a message using the button below and I'll book in a complimentary 30 minute chat to discuss your needs.
Content planning
My content planning service helps businesses create a clear plan for their content marketing strategy, providing guidance on how to target the right customer base and create content that resonates with them. I work with you to develop a content plan that meets your goals and objectives. Click the button below to send me a message.
Bespoke consultancy
Not sure what you need? Click on the contact me link below to set up a no-obligation chat about your CRM needs. Suitable for businesses of all sizes, even if you're currently working from a spreadsheet! I can provide tailored advice and solutions to meet your individual business requirements. Contact me using the form below to discuss your specific requirements and how we can help you achieve success with your CRM project.
Segmentation workshop
Unlock the power of Segmentation: with a tailored customer segmentation workshop to help identify and connect with your core audiences to create personalised strategies to help you cultivate your relationship with them.
I use a framework called the Proposition Canvas to help you get a detailed understanding of who your customers are and what their needs are as people to help tailor your offering and increase engagement. Sounds interesting? It is! Get in touch today to talk about how the Proposition Canvas can help you nurture the relationship with your customers.